This is one of the most frequently used sales communication techniques in retail today.  Has it ever really changed?

Is it effective?  The rules of communication 95% of the time come into force with a response of – “No I am okay I am just looking”.  I wonder how many times a day this happens in a retail shopping environment?

So today I did my own research.  A mystery shopper if you like.  Firstly to see how often I would be asked this question and if I was asked or approached in any different ways.  I had 2 hours for my experiment.  So off I went.  First I started with a coffee – my experiment was already flawed!  “Can I help you?”  “Yes I would like a flat white and a …….”  So maybe it does work in some cases of retail.  Is food the exception to the rule? Read the rest of this entry »

A famous study done by Yale University once pegged the “12 Most Powerful Words in English-language Advertising” as:

But what about in business there are 2 words which are always powerful when spoken : thank you Read the rest of this entry »

 The semi circle represents an Incline and Decline line.  Half of the circle represents incline and the other half represents decline. I would like you to consider for a moment as to where you are (your business) on this line.

Better still can you draw a half circle in front of you now? Place a cross where you believe you are today. A couple of other things to consider while you are doing this – the line has no time, the line reflects your energy for your business – the majority of businesses are between the top crosses. If you are in the Read the rest of this entry »

This could be an example of an email script:

  “Hi Carey, I am just enquiring on the property that you have advertised on your website in Albany Road. I am wondering what the price is and also how long the property has been on the market”

 Response:  “Hi John, thank you for your enquiry on the property in Albany Road.  The price is by negotiation and the owners have indicated that they are willing to meet the market and are considering all offers.   What price range are you looking in?  The property has been on the market for 3 weeks and there is an open home this Saturday between 12:00 and 1:00pm.  Our agency is one of the largest in the Auckland Western Suburbs and we have new properties coming on every day.  Read the rest of this entry »