What can developing a multi-faceted online presence really do for a business?

Being online is a no-brainer, not least because everything can be optimised and gauged in a way it can’t be in other media. With Google Analytics you can measure everything.

If you’re not understanding people’s searches, you’re probably missing your targets. All of this will help you learn how long people are staying on your site, what’s of interest, what applications they’re using. That will help determine the nature of your presence and how far you take it.

How can businesspeople involve their staff online, particularly blogging? Should policies be established for who can and who can’t blog?

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This is one of the most frequently used sales communication techniques in retail today.  Has it ever really changed?

Is it effective?  The rules of communication 95% of the time come into force with a response of – “No I am okay I am just looking”.  I wonder how many times a day this happens in a retail shopping environment?

So today I did my own research.  A mystery shopper if you like.  Firstly to see how often I would be asked this question and if I was asked or approached in any different ways.  I had 2 hours for my experiment.  So off I went.  First I started with a coffee – my experiment was already flawed!  “Can I help you?”  “Yes I would like a flat white and a …….”  So maybe it does work in some cases of retail.  Is food the exception to the rule? Read the rest of this entry »

A famous study done by Yale University once pegged the “12 Most Powerful Words in English-language Advertising” as:

But what about in business there are 2 words which are always powerful when spoken : thank you Read the rest of this entry »

Why is every one’s household garbage bin placed at exactly the right distance from the letterbox to be able to read all the junk mail and then decide which material will go into the bin and which material will go into the house?  Have we adapted to the speed of making a decision by where the bin is placed or do we feel that junk-mail is an unimportant method of communication but still worthy of some degree of observation? 

Who is calling?

What is the value of market touch points?  Non-contact material has a 3% observation rate, so for every non-contact piece of advertising in media, on TV, in window displays and in our letterbox has a return rate that is the lowest of any point of contact.  It also makes a reputation of your brand and a call to action that may or may not be acted upon by the market.  Non-contact material should only be used for the next level of contact and not for the sale.  Read the rest of this entry »