Constantly we hear sayings such as ‘if your not moving forward your going backward’ ‘growing your business is essential to market share’, ‘growth is the only way to make money,’ ‘bigger is not always better’. Fundamentally all these statements are true – but in reality it is far more brutal ‘Growing your business isn’t just a  goal; growing your business is a necessity for your business’s survival and your economic well-being’.

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 The semi circle represents an Incline and Decline line.  Half of the circle represents incline and the other half represents decline. I would like you to consider for a moment as to where you are (your business) on this line.

Better still can you draw a half circle in front of you now? Place a cross where you believe you are today. A couple of other things to consider while you are doing this – the line has no time, the line reflects your energy for your business – the majority of businesses are between the top crosses. If you are in the Read the rest of this entry »

Is there a difference between Advertising and Marketing?

It is a question that all of us are faced with when we have a specific product or service that we need to put into the marketplace to gain brand awareness or a sales call to action.  Both marketing as well as advertising are very important components to gain maximum benefit from brand awareness and product awareness.  Read the rest of this entry »

One of the great thrills in communication is the feedback we receive from those whom we communicate with. One of the learnt aspects of writing Deliver has been for me to learn a new form of communication and feedback.  This experience has been not only through Deliver, but also through a number of recent media profiles that have appeared and been published through the broader community. 

Most of my current communication has a known audience.  My writings have been focused on our business and the people with whom I communicate have a specific interest in that communication.  With Deliver it has been very different.  Below is one of the comments that I received on the website last night.  It brought me back to thinking, not only about, what I was doing when I was 14, but also how communication can give you new insights on a person that you have never met.  Deliver has given me that and I get a great thrill from any feedback that I receive. 

The other known aspect of the levels of communication is that we recall only about 20% of what we hear, yet we recall 80% of what we read on a specific subject.  The written word is so much more powerful in communication when it is written from one person to another.  Deliver is a new form of communication for me and the comment below has awoken me further to the reach that we all have to communicate through writing.

This is the comment recieved last night from a 14 year old girl who read a couple of chapters of Deliver.

Warm greetings Carey, 

To me it is an honour for to be able to tell you what i think about your book, i came to your main office in Auckland for my sister in-laws interview with Read the rest of this entry »